SITA Gets Traction with Enterprise Blog Software

B-spirit.com, a Traction Partner in Switzerland and France, leads the Implementation. Providence, RI, April 3, 2006 ─ Traction Software, the leading developer of enterprise blog software for effective team collaboration, today announced the deployment of its TeamPage Enterprise Blog platform for SITA, the world's leading service provider of IT business solutions and communications services to the air transport community. The deployment was managed by Traction’s France and Switzerland Consulting Partner b-spirit.com.

The solution implemented at SITA headquarters in Geneva (Switzerland), as well as in other locations, provides the company with a professional space for knowledge sharing and on-line collaboration. Departments in Geneva, London, Rome, Montreal, Beirut, Paris, Singapore, Rio, Mumbai, are actively using it to centralize documents, share ideas, collaborate on projects and exchange feedback.

“For our business development sales channel spread across different locations and time zones in the world we required a cost-effective and efficient way of sharing knowledge and experience. The Traction TeamPage software allows us to experiment with new ways of encouraging dialogue and collaborating internally. We strongly believe in investing in technology - we have to stay on the edge of new developments to stay ahead of our competitors,” said Paul Whitwam, Chief Commercial Officer, SITA.

A growing community of SITA users, spread across several continents and departments is now “blogging” internally, without disrupting the existing corporate processes. Traction TeamPage is running in conjunction with SITA’s existing e-mail platform, Intranet and other operational tools for managing digital content. It has been positioned as an additional layer to help users to better organize information and put it into context. Leveraging TeamPage, users actively participate and contribute to the continuous growth of corporate knowledge.

The platform comprises multiple sections such as Sales Operations, Marketing, Training & Development, and Communications, enabling users to better categorize and filter content.

One of SITA’s key objectives underpinning the use of Traction TeamPage as a common and unique blog platform was to overcome the structural and practical barriers between people, time zones, business units and departments, regional processes and hierarchy, where common tools such as voice-mail and e-mail could not bring the necessary visibility, accessibility and coverage.

“SITA’s requirements were ready-made for TeamPage – worldwide offices and teams needing an easy-to-use, fast to deploy, cost-effective and central application to securely manage, share, collect and edit business-critical information,” said Greg Lloyd, Traction Software President and Founder. “Enterprise blog software is an extremely attractive alternative to enterprise content management systems that are difficult to deploy, difficult to use, expensive, and complex to administer. The functionality that SITA and other customers need and use is delivered out of the box by TeamPage.”

ABOUT SITA

SITA is the world's leading service provider of IT business solutions and communications services to the air transport community. SITA manages complex communication solutions for its air transport, government and GDS customers over the world’s most extensive communication network, complemented by consultancy in the design, deployment and integration of communication services. SITA also provides market-leading common use services to airports and air-to-ground communications to airlines. We deliver a comprehensive portfolio of e-commerce solutions for airlines and are pioneering new technologies in areas such as in-flight passenger communications and transportation security. Motivated by industry concern for lower costs, asset optimization and an improved passenger experience, we aim to simplify travel and transportation removing complexity and improving our customers’ operational performance.

SITA has four joint ventures: OnAir, which is leading the race to bring in-flight mobile telephony to the market in 2006, CHAMP Cargosystems, the world's only IT company solely dedicated to air cargo, Aviareto for aircraft asset management and CertiPath for secure electronic identity management.

Across the globe, SITA employs people of more than 140 nationalities, proficient in over 70 languages, and covers 220 countries and territories. With its main office in Geneva, Switzerland, SITA had revenues of US$ 1.582 billion in 2004 (€1.170 billion).

Further information can be found at: www.sita.aero.

ABOUT TRACTION SOFTWARE

Traction Software provides business and government organizations with enterprise weblog software that allows groups and teams to communicate more effectively. Traction’s easy to use TeamPage™ software creates a secure communications hub for business information and working communications that collects, organizes, links and shares sources of information in context over time. TeamPage is used for business applications ranging from product development and project management to marketing field communication, competitive intelligence, and sales. Traction Software has been named one of the 100 Companies that Matter by KMWorld and is a winner of the RedHerring 100 and eContent 100 awards. The company distributes its products directly and through global partners. Based in Providence, Rhode Island, Traction Software is a privately held corporation with financing from investors including In-Q-Tel and Slater Interactive. For additional information, visit Traction at www.tractionsoftware.com.

ABOUT B-SPIRIT.COM

B-spirit is an official partner of Traction Software Inc. and brings a new approach of on-line publication, collaboration and knowledge management to companies. By using the power of professional solutions for corporate blogging such as Traction TeamPage™, B-spirit’s customers establish a solid basement to work with unstructured data, for faster and more efficient decision taking. B-spirit supports companies from the initial qualification to the final implementation, including development, training and after-sales support. Based in Nyon, Switzerland, B-spirit is a private company. For additional information, please visit www.b-spirit.com.

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Traction is a registered trademark and Traction TeamPage is a trademark of Traction Software, Inc.

Contact:
Jen Revis Snider
Red Javelin Communications, Inc.
617-795-0798
jen@redjavelin.com